News and Resources
Opinion
In-game ad revenue for Super Bowl LV neared $435 million
Watching commercials during the big game officially surpassed the halftime show in popularity in 2021
4 February, 2022
Opinion
What does the future hold for audience data?
Emerging media leaders highlight five key measurement priorities, to ensure the continued relevance of audience data
1 February, 2022
Opinion
Pathways to progress in audience measurement: from talk to action
Our World Audiences Summit showed the versatile approaches being taken to realise better measurement across the world: same destination, different routes
28 January, 2022
Opinion
A different approach to data in advertising
From commerce to cookies, the world is changing – and so too are advertisers’ attitudes towards data
24 January, 2022
Opinion
Performance media and marketing: An expanding playground for brands
The pandemic witnessed many brands turning to performance-based strategies to survive, but after stunning growth comes a host of challenges – in worlds both real and invented
19 January, 2022