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Subscription Advertising Video On Demand (SAVOD): Revolutionising viewer experiences and advertising dynamics
Poised to transform viewer experiences and revolutionise the advertising world - Subscription Advertising Video On Demand (SAVOD) offers a range of expanded choices, improved ad experiences - and marks a major strategic shift among streaming powerhouses
About Us

Lucy Bristowe

CEO – UK & Western Europe

Lucy joined Kantar Media in June 2024, bringing a unique perspective and deep expertise in the TV and media industry.

Listed among the ‘top 50 women game-changers in TV’, Lucy has previously led research and insight teams at UK broadcasters Channel 4 and Sky Media, and has also served as a board member and active collaborator on TV joint industry committees Barb and TAM Ireland.

Most recently, she was one of the chief architects behind CFlight, the UK’s first unified TV advertising metric which reports live, time-shifted and on-demand commercial impacts and impressions across viewing platforms, and which has evolved into a joint-industry campaign-reporting service governed by Barb and overseen by buyers and sellers of advertising.