Our world is balancing on the edge of transformation. We are experiencing the ripple effects of economic pressures, changing consumer behaviours, and technological shifts. While challenges persist, we are equally equipped with the tools for positive change – technology, further connectivity, and an ever-growing richness of data.
Media Trends and Predictions is our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems across the globe.
This year we focus on five key themes:
• Macroeconomics, micro media strategy
• Content goes back to the future – and around the world
• Advertising in the eye of a storm
• Technology: gamechangers and false dawns
• Strengthening the signal: audiences in high definition
