Innovation

Media platforms and audiences are undergoing unprecedented transformation today, making scalable and versatile measurement more critical than ever. Kantar Media has the advanced solutions and technology that brands, agencies and media companies need to be ready for the future. 

How do we do it?

We continuously build on Kantar Media’s deep foundation of expertise by making the right investments in people, skills and technology. We have adopted a continuous research and development process that ensures we stay up to date on emerging viewing technologies. Every measurement system we build is also open, by design, so we can easily integrate the best new technologies and devices when required.

These methodologies ensure we are constantly improving our offerings and are always prepared for new channels and behaviours whenever they reach critical mass. Our innovation-first approach has led thousands of media companies to trust us to help them achieve growth.

Contact us to discover how Kantar Media can help you future-proof your business, and how our innovations can help you thrive in the face of new challenges.