News and Resources
Opinion
People-Powered Measurement: Insights from Kantar Media’s audience measurement experts
Kantar Media recently published People-powered measurement, a guide to audience panels and how they are playing a starring role in measurement and calibration. Our team of Kantar Media experts have summarised some of the key takeaways in a series of videos now available on our YouTube channel.
19 July, 2024
Opinion
UEFA Euro 2024: maximising ad impact with deeper audience insights and co-viewing data
Germany hosts one of the world’s largest sporting events: the UEFA Euro 2024. As all eyes are on the competition, the media and marketing sectors are poised to capitalise on high viewer engagement - but what does Kantar Media data tell us about what makes these football fans different and how can precise audience profiling and people-centric measurement significantly enhance media planning?
4 July, 2024
Opinion
ORIGIN: Updates on the route to launch!
For the third consecutive year, Kantar Media hosted ISBA, the body representing advertisers in the UK, for a briefing in Cannes to share an update on Origin as several milestones have been achieved in the past twelve months. In this article, Frances Sheardown shares the briefing’s main takeaways.
4 July, 2024
News
OSN appoints Kantar Media to unlock audience insights in the Middle East
Kantar Media, has been appointed by OSN to deliver a new audience measurement service ingesting data collected from their subscribers’ set top boxes using return path data technology.
2 July, 2024
Data Insights
Evolving social networking trends are creating new engagement opportunities for brands
How consumers engage with social networks is changing rapidly
2 July, 2024