News and Resources
Data Insights
Unlocking the value of older audiences
In order to engage older consumers effectively and minimise campaign wastage, it's important to be mindful of a range of factors
5 September, 2024
News
Kantar Media expands Vietnam ad intelligence service
We recently expanded our advertising intelligence service in Vietnam with the launch of an ad tracking now incorporating online media forms
4 September, 2024
Case studies
Strengthening the consumer signal
Kantar Media’s Campaign Audience Validation™ tool empowered Publicis to unlock value for Alpina, gaining greater control over its Finesse launch campaign
25 August, 2024
Case studies
Integrated viewer insights for Sky Deutschland
We developed an integrated reporting software tool for Sky, consolidating its different sources of German viewing data into one system where they can be easily analysed alongside each other
20 August, 2024
Opinion
Consumer loyalty is being tested – how can businesses adapt?
Jimena Urquijo shares insights into how changing lifestyles, incomes, and attitudes are reshaping content and advertising strategies
20 August, 2024