News and Resources
Opinion
Why storytelling is so crucial in a world of data
The media is no stranger to telling stories, writes Rachel Macey, but what role does storytelling play in research, insights and strategy?
16 October, 2024
News
Kantar Media names Yee Pang Head of Measurement Strategy, North America
Former Group Director, Research and Measurement, GroupM, joins Kantar Media
10 October, 2024
Data Insights
Growing engagement with ‘challenger’ banks
The proportion of adults claiming to use online-only banks has doubled in recent years. We explore who is driving this rise in adoption
9 October, 2024
Case studies
Unlocking audiences for Netflix
Kantar Media’s cross-platform measurement helps Netflix improve its understanding of audience behaviours.
8 October, 2024
Reports
Future of electric cars
Explore consumer engagement with electric cars and what this means for the automotive sector
4 October, 2024