News and Resources
Data Insights
Penetration of Bluetooth headphones has jumped considerably in recent years
Consumer behaviour typically changes relatively slowly in the short term, but the rapid adoption of Bluetooth headphones over just a handful of years has been dramatic
5 February, 2024
Opinion
WATCH: Industry reaction to the Romanian contract renewal and cross-media audience measurement proof of concept
The industry reacts to the Romanian contract renewal and cross-media audience measurement proof of concept in a series of interviews
5 February, 2024
Reports
Global Digital Media Behaviour Report
Explore global consumer engagement with video streaming and social networking
31 January, 2024
Opinion
Subscription Advertising Video On Demand (SAVOD): Revolutionising viewer experiences and advertising dynamics
Poised to transform viewer experiences and revolutionise the advertising world - Subscription Advertising Video On Demand (SAVOD) offers a range of expanded choices, improved ad experiences - and marks a major strategic shift among streaming powerhouses
30 January, 2024
Opinion
Maximising the impact and value of content
Audience measurement plays a crucial role in helping broadcasters to maximise their impact among audiences and showcase the value of their content
29 January, 2024