News and Resources
Case studies
Understanding BBC audiences to amplify impact across platforms
The BBC needed data and insights around viewing behaviours, to maximise the reach of specific programmes on both live and on-demand channels.
24 February, 2024
Data Insights
Many consumers anticipate adopting new financial behaviours in the coming months
Recently released TGI monthly topic data shows that consumers still feel financially impacted by the cost-of-living crisis
23 February, 2024
Data Insights
Over four million British adults claim to get fast food delivered at least once a week
Regular usage of fast food delivery services is more entrenched in Britain than in other western European markets, our TGI data reveals
16 February, 2024
Case studies
MultiChoice unlocks the power of operator data
Kantar Media’s audience measurement system, harnessing data from over a million set-top boxes, guides MultiChoice’s successful strategies to grow and retain subscribers, reduce churn, identify new prospects and increase advertising revenue
14 February, 2024
Data Insights
Over a quarter of British adults claim to make Valentine’s Day purchases
Our latest TGI data reveals the purchase behaviours and consumption habits of Valentine's Day present buyers in Britain
9 February, 2024