United States of America
We offer solutions that enable all our clients to understand better the changing dynamics of audience behaviours
What we do
Kantar Media has been a global leader in media measurement. Operating since 1951, we now work with panels and big data sets in more than 80 countries and have the world’s fastest-growing cross-media audience measurement footprint.
In 2024, Kantar Media was selected by the Association of National Advertisers (ANA) to develop a cross-media measurement solution in the USA. We are excited to build a single source cross-media calibration audience panel – the Panorama Panel to measure media consumption. The panel will be used for calibration purposes and as a core component of the Aquila service.
Click here for more information
In addition to our partnership on the cross-media measurement service, our solutions empower our clients to understand changes in consumer and audience behaviour. Find out more about our platforms, software and services here.
