Patrick Béhar

Global Chief Executive Officer

Patrick is the Global Chief Executive of Kantar Media, a global leader in audience measurement, targeting, analytics and advertising intelligence services. He leads a team of over 4,000 colleagues worldwide, helping businesses build long-term value by unlocking audiences and driving growth and value for the entire media ecosystem.

He joined Kantar Media in September 2023 from Sky Group, Europe’s largest media company. As Chief Business Officer, Patrick was responsible for managing and expanding Sky’s relationships with content and distribution partners and driving advertising revenues across Europe. This follows a 20 year-long career in consulting in Europe, the US and Asia, most recently leading McKinsey’s European Consumer Tech and Media Practice.