Former Group Director, Research and Measurement, GroupM, joins Kantar Media
New York, 10 October, 2024 – Kantar Media, a world leader in audience measurement, has named Yee Pang as Head of Measurement Strategy, North America, a newly created position.
Pang will focus on developing Kantar Media’s measurement capabilities in North America and globally, including supporting the Association of National Advertisers’ cross-media initiative, Aquila. Pang will also lead the organization’s engagement with the MRC as well as collaborating with clients and partners to advance cross-media measurement solutions.
Pang joins Kantar Media from GroupM, where he served as Group Director, Research and Measurement. He previously was Client Director for Initiative, part of the Interpublic Group. He started his career at Publicis.
“As Kantar Media continues to support marketers and agencies, Yee’s deep knowledge of the buy-side’s measurement needs will be invaluable,” says Nicole Gileadi, Chief Strategy Officer, and Managing Director for North America. “We look forward to benefiting from his significant experience as we work to advance cross-media measurement.”