Health and Wellbeing Report 2024
Discover the key attitudes and behaviours of different groups of British consumers in relation to health - and implications for marketers
Health and wellbeing have been even more at the forefront of the national agenda in recent years than usual – for consumers, politicians and businesses alike. From the pandemic and its legacy, to the rise of new wonder drugs and concerns about access to stretched health services – it is a topic never far from our minds.
In our exclusive report we leverage the breadth and depth of our TGI consumer data to explore the health priorities, attitudes and behaviours of British consumers at different stages in their lives – and what the implications are for marketers. Highlights include:
- The gap between health intentions and behaviours among certain groups
- Fluctuating motivations between groups to engage with their health issues
- The prioritisation of pampering and changing appearance amongst certain audiences when it comes to looking after themselves
- The types of pharmaceuticals bought and where they shop for them
- Engagement with wearable fitness tech
To download the report simply fill in the form.