Audiences Unlocked

The Skills Shaping Tomorrow's Media Ecosystem

Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape.

Kantar Media selected by Aquila to develop CMM solution in the United States

Aquila has contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.

People-Powered Measurement

Our guide to audience panels and how they are playing a starring role in measurement and calibration.

Global Digital Media Behaviour Report

Explore global consumer engagement with video streaming and social networking.

media trends and predictions 2024 booklets

Content goes back to the future

Explore our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems

cross platform and cross media abstract image

Understand and monetise content across platforms

Measure cross-platform reach and frequency with granular audience insight.

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Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.

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News & Resources

The Skills Shaping Tomorrow’s Media Ecosystem

Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape

11 September 2024

Unlocking the value of older audiences

In order to engage older consumers effectively and minimise campaign wastage, it's important to be mindful of a range of factors

05 September 2024

Kantar Media expands Vietnam ad intelligence service

We recently expanded our advertising intelligence service in Vietnam with the launch of an ad tracking now incorporating online media forms

04 September 2024

Consumer loyalty is being tested - how can businesses adapt?

Jimena Urquijo shares insights into how changing lifestyles, incomes, and attitudes are reshaping content and advertising strategies 

20 August 2024

Audiences Unlocked

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

Global Office