Whether it is Big Tech, emerging technologies such as AI or blockchain, or even more traditional hardware industries, consumers are prone to associate different technology sectors with high energy consumption, lack of energy efficiency, unsustainable sourcing of materials, unsustainable packaging, or relatively high carbon footprint. Consumers’ expectations of tech companies in the space of “showing up where it matters” are often sky high.
To help tech brands identify consumer opportunities, Kantar has launched a special report focusing on how sustainability and tech intersect in 2024 and beyond.