Kantar Group announces the proposed sale of Kantar Media to H.I.G Capital
2025 Media Trends & Predictions
Maximise your opportunities in the year ahead. Our annual Media Trends & Predictions report illuminates the opportunities and challenges confronting the media ecosystem in 2025 – and beyond.
Audiences Unlocked
As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making
TGI Audience Profiling & Targeting
Drive performance for your marketing campaigns and media plans with trusted data, audience insights and media expertise
The Skills Shaping Tomorrow’s Media Ecosystem
Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape.
Audience Measurement & Insight
Unlock audiences and drive growth, with our versatile audience measurement solutions and expertise
Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
Smart marketing starts with TGI
Build a complete understanding of your audience profile and target them effectively.
Audience Measurement & Insight
Unlock greater audience value with our audience measurement expertise
TechEdge Audience Analytics
Explore audience viewing insights worldwide with our industry-leading software
TGI Audience Profiling & Targeting
Optimise campaign performance and media plans with trusted consumer data
Advertising Intelligence
Our advertising insights grow your brand: discover competitor ad spend, placement and more.
Sports Market Analytics & Research
Enhance your sports media strategies. Better understand fans, sponsorship value and brand ambassadors
Case studies
Strengthening The Signal
Kantar Media’s Campaign Audience Validation™ tool enabled Bancolombia to maximise its campaign impact on media platforms.
Delivering value with audience data
Our cross-platform audience measurement technologies used by Barb deliver a comprehensive picture of audience viewing habits and consumption behaviours across linear TV and streaming platforms, enabling the BBC to explore the profound changes in audience value.
Integrated viewer insights for Sky Deutschland
We developed an integrated reporting software tool for Sky, consolidating its different sources of German viewing data into one system where they can be easily analysed alongside each other
